If you have a new business and want to promote it on Facebook, it can often be overwhelming. Before you create an ad, first consider what you want to achieve with the Ad Campaign – they can be several things. It's important to know what your goals are – to choose the right objective. The … Continue reading Facebook Advertising: How to Choose a Campaign Objective that suits you?
Branding is an integral part of any business, it makes a memorable impression in consumers' minds and gives them an idea of what they can expect from your company. Many areas can help you build a brand. Today, we will take a look at how you can brand your company on LinkedIn. LinkedIn isn't as … Continue reading 5 Ways to Create a Successful Company Brand on LinkedIn
Apple recently announced that it will be introducing a new privacy layer in iOS 14, that will allow iPhone owners with devices capable of running iOS 14 to control which apps are allowed to track their activity on the internet.
All Ad campaigns on Facebook Advertising are made up of ad sets. They are group of ads that share settings for - how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. Watch this … Continue reading Why are ‘Ad Sets’ Important in Facebook Ads?
Previously infamous for "buffering" - YouTube has become a default video search engine for many people and is the second most popular search engine platform after Google. In an era where we stream on-demand content regularly, YouTube has held itself as a robust online video-sharing platform, with more than 500 hours of videos being uploaded … Continue reading Is YouTube Advertising Worth It?
According to a recent study, the overall podcast consumption has increased during the COVID-19 pandemic. As a result of this increased media consumption, marketers and advertisers are looking to make the most of this opportunity. What is a podcast?A podcast is an audio programme, just like a traditional radio show. Users can subscribe to their favourite … Continue reading Explained: Podcast Metrics & Advertising
Facebook-owned Instagram has grown from a simple photo editing and sharing application to a full-fledged promotions platform for businesses with their shopping tabs and advertising capabilities. As of January 2020, Instagram has nearly 1 billion monthly active users. It positions itself just behind Facebook but is ahead of most other social networking sites, including TikTok … Continue reading Explained: Instagram “Promote” button
2020 saw a rise of video conferencing apps and a very popular short-form video app, TikTok, previously known as Musically. This app has become one of the most popular social media platforms among Generation Z. TikTok has more than 800 million active monthly users, and it is ahead of the equally popular platforms such as … Continue reading 3 Content Ideas to Promote your Business on TikTok
Here's one creative way to target your potential demographic on Facebook Advertising. If you really know which demographic loves your brand, you can use Facebook Advertising to engage with them. But, what happens when you are trying to target a physical feature or an attribute of an individual that cannot be quantified by Facebook? For … Continue reading Creative Way to Target Demographics in Facebook Advertising!