Facebook Advertising: How to Choose a Campaign Objective that suits you?

Facebook Advertising: How to Choose a Campaign Objective that suits you?

If you have a new business and want to promote it on Facebook, it can often be overwhelming. Before you create an ad, first consider what you want to achieve with the Ad Campaign – they can be several things. It's important to know what your goals are – to choose the right objective. The … Continue reading Facebook Advertising: How to Choose a Campaign Objective that suits you?

5 Ways to Create a Successful Company Brand on LinkedIn

Branding is an integral part of any business, it makes a memorable impression in consumers' minds and gives them an idea of what they can expect from your company. Many areas can help you build a brand. Today, we will take a look at how you can brand your company on LinkedIn. LinkedIn isn't as … Continue reading 5 Ways to Create a Successful Company Brand on LinkedIn

Explained: Podcast Metrics & Advertising

According to a recent study, the overall podcast consumption has increased during the COVID-19 pandemic. As a result of this increased media consumption, marketers and advertisers are looking to make the most of this opportunity.  What is a podcast?A podcast is an audio programme, just like a traditional radio show. Users can subscribe to their favourite … Continue reading Explained: Podcast Metrics & Advertising

Explained: Instagram “Promote” button

Facebook-owned Instagram has grown from a simple photo editing and sharing application to a full-fledged promotions platform for businesses with their shopping tabs and advertising capabilities. As of January 2020, Instagram has nearly 1 billion monthly active users. It positions itself just behind Facebook but is ahead of most other social networking sites, including TikTok … Continue reading Explained: Instagram “Promote” button

Creative Way to Target Demographics in Facebook Advertising!

Here's one creative way to target your potential demographic on Facebook Advertising. If you really know which demographic loves your brand, you can use Facebook Advertising to engage with them. But, what happens when you are trying to target a physical feature or an attribute of an individual that cannot be quantified by Facebook? For … Continue reading Creative Way to Target Demographics in Facebook Advertising!